Jun 222018
 

We are now delighted to announce a half day Masterclass given by Anthony ‘Tas’ Tasgal , award winning author on storytelling and very experienced instructor. The Masterclass will be held between 9.00 and 1.00 pm Friday 13th July .

Collaboration is key to 21st century organisations by adding value and generating transformative insights from the sharing of knowledge. Humans are hard-wired to transmit and respond to others’ knowledge when the knowledge is expressed through storytelling. Story gets through “attention spam” because it deals in memorable meaning, focuses on patterns and connections and delivers universal emotion and empathy.

 

MasterClass Leader : Anthony ‘Tas’ Tasgal 
Date : 
Friday 13th July
Time: From 
9.00 am until 1.00pm
Location: 1
6th Floor, Prince’s Building , Central

In this Masterclass, Tas will share with you the techniques of storytelling and how to present your knowledge in the most effective way.

 

The fee for HKKMS/KMIRC members will be HK$800, and HK$1200 for non-members. Places are limited. Please complete the registration form below to reserve your place.    Further details can be found below.

Registration for the coming HK KMS event.

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Tas’ Bio

Tas is a Man of Many Lanyards. He started as an ad agency Account Planner, and still freelances for agencies and clients. He runs a range of Training modules through his own company and for the Chartered Institute of Marketing, on Behavioural Economics, Storytelling, Better Briefing and “Insightment”, and lectures at the London College of Communication, Bucks New University, Nottingham Trent and Beijing Normal University Zhuhai. He is also a Lapsed Classicist as well as trustee of the Phoenix Cinema in East Finchley, the oldest continually operating cinema in the UK. Tas earned his degree from Oxford University.

 The Power of Storytelling

 

8.30 – 09.00 Registration and Warm Up
9:00 – 9:30 Part 1: Unlearning: Going Beyond Facts and Information
  • Abandoning our obsession with ‘messaging’ and “too much data”
  • How we have lost the human art of storytelling…
  • Numbers Numb Us…
9.30-10.00 Part 2: Re-Learning: Why Stories Work
 
  • …..But Stories Stir Us
  • The science and art of story: Behavioural Economics
  • The power of Surprise
  • Including “Your Favourite Story” Homework Exercise
   
10.00-10.30 Part 3: From Numbers to Meaning
 
  • How do you see data: direction or confirmation?
  • Decks: The Presentation vs. Leave Behind
  • From Data to Meaning
10.30 – 10.45  BREAK
10.45-1.00 Part 4:  Telling Tales
  • The Key Principles of Storytelling
  • “The Golden Thread”: why Structure is all important
  • Characters, quests, archetypes and conflict
  • The SIMPLE Criteria of storytelling
  • Final Exercise using Live Material
  • Top Ten Presentation Tips
   
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