The Hong Kong Knowledge Management Society , The Polytechnic University of Hong Kong , and the Digital + Direct Marketing Association of Hong Kong are pleased to welcome author and speaker, Anthony Tasgal, to Hong Kong.
Anthony Tasgal (“Tas”) will be presenting the ideas from his new book, The Storytelling Book, which explores why we need to restore the emotional power of storytelling to our presentations and communications in order to maximise organisational effectiveness. Come find out why insightment is an essential way of thinking, how to move from Messaging to Massaging, and from Knowledge Management to Meaning Management.
Author and speaker, Anthony Tasgal
Speaker : Anthony Tasgal
Date : Tuesday 3rd May , 2016
Time: From 6:00pm – 7.30pm
Location: 22nd Floor, United Centre, Admiralty, Hong Kong
The event is free for members of the organising groups, please register below to reserve your seat. Further details on the talk and the speaker can be found below.
Talk abstract: Why Numbers Numb Us, But Stories Stir Us…
In a world that is DRIP [Data Rich, Insight Poor], everyone wants to get their message across, but no one has time to listen.
Much of what we carefully prepare in our presentations goes into mental “attention spam”: filtered out before it gets a chance to reach consciousness and consideration because its reliance on numbers and “messaging” only talks to our rational System 2 rather than appealing to the emotional power of System 1.
Anthony Tasgal (“Tas”) will be moderating a conversation about and around his new book, The Storytelling Book, which explores why we need to restore the emotional power of storytelling to our presentations and communications in order to maximise organisational effectiveness. Come find out why insightment is an essential way of thinking, how to move from Messaging to Massaging, and from Knowledge Management to Meaning Management.
To this end, the talk will propose solutions which might help overcome the identified limitations.
Anthony (Tas) Tasgal’s Bio
Tas is a Man of Many Lanyards.
He spent many years as an ad agency Account Planner, and still works with several agencies, and directly for clients including Specsavers and Fred Olsen Cruise Lines as a strategist.
He now runs a range of Training modules through his own company and for the Chartered Institute of Marketing, on Behavioural Economics, Storytelling, Better Briefing and “Insightment”, and lectures at the London College of Communication, Bucks New Uni, Nottingham Trent and Beijing Normal University Zhuhai.
At launch, the book reached no. 3 in the WH Smith Business Book chart in the UK, can be found in Foyle’s, Waterstones and The Tate Modern bookshop, and is already into a second print run. The book was CIM’s book of the month in December 2015 and was Runner Up in the Marketing Book of the Year award 2016. It will be released in the US in March 2016 and is set for other translations.
He is also a Lapsed Classicist as well as trustee of the Phoenix Cinema in East Finchley, London, where he recently stood just behind Dustin Hoffman.
