{"id":2381,"date":"2024-11-05T01:52:18","date_gmt":"2024-11-04T17:52:18","guid":{"rendered":"http:\/\/www.hkkms.hk\/?p=2381"},"modified":"2024-11-05T01:57:01","modified_gmt":"2024-11-04T17:57:01","slug":"winmark-cio-connect-hkkms-the-art-and-science-of-persuasive-storytelling","status":"publish","type":"post","link":"http:\/\/www.hkkms.hk\/index.php\/2024\/11\/winmark-cio-connect-hkkms-the-art-and-science-of-persuasive-storytelling\/","title":{"rendered":"Winmark\/CIO Connect\/HKKMS: The Art and Science of Persuasive Storytelling"},"content":{"rendered":"\n
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\u201cWhy Numbers Numb Us, But Stories Stir Us.\u201d<\/strong><\/em><\/p>\n\n\n\n

Announcing our Master Class in Communications \u2013 developing enhanced communication skills for business professionals.<\/p>\n\n\n\n

Tuesday Morning 26th<\/sup> November 2024 Venue Central HK<\/strong><\/p>\n\n\n\n

Half-day Master Class in Communication Skills, first time in HK!<\/p>\n\n\n\n

The Art and Science of Persuasive Storytelling <\/em><\/strong>– presented by award-winning author, trainer, TEDx speaker, communication strategist and educator Anthony ‘Tas’ Tasgal, visiting from UK<\/p>\n\n\n\n

Synopsis:<\/strong><\/p>\n\n\n\n

How to think differently and communicate more effectively, by learning how to use stories to speak, present information, influence and persuade your audience.
This master class teaches you how to move beyond data, facts and information – to harness the power of “Storytelling<\/strong>” in order to become more efficient and more effective across all your communications.
Storytelling<\/strong> is a proven technique used by business leaders, communications professionals, authors, journalists and thinkers – which has a dramatic impact on the way you, your company and your business partners communicate.<\/p>\n\n\n\n

Who Should Attend:<\/strong><\/p>\n\n\n\n

This master class is for everyone who prepares and presents data, information, arguments, recommendations and conclusions \u2013 either for themselves or their company.<\/p>\n\n\n\n

Venue:<\/strong><\/p>\n\n\n\n

Details will be sent to those who register for the Masterclass<\/p>\n\n\n\n

Your Instructor:<\/strong><\/p>\n\n\n\n

Anthony ‘Tas’ Tasgal – Trainer, Author, Speaker, Strategist, Lecturer<\/h1>\n\n\n\n
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Tas<\/strong> is the author of The Storytelling Book – the award-winning guide to using storytelling techniques to improve presentations and communications, which has sold over 40,000 copies globally. He has written 5 other books , including The Insight Book and most recently The Consumer Behaviour Book.
Tas runs his own training company and is a Course Director for the Chartered institute of Marketing, the Market Research Society, the Institute of Internal Communication, The Chartered Institute of Procurement and Supply the Civil Service College;
His training courses include Storytelling, Behavioural Economics, Insightment and Creative Briefing;
Tas<\/strong> has delivered training programs in the UK, USA, China, Hong Kong, Australia, Sweden and UAE;
In the world of academia, Tas has a degree in classics from Oxford University, and is in demand as an Associate Lecturer – at London College of Communications, Bucks New University, Nottingham Trent University and Beijing Normal University.<\/p>\n\n\n\n

What you will learn in this Master Class:<\/strong><\/p>\n\n\n\n

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How to un-learn ‘Death by PowerPoint’ conventions
Why Jargon is the thief of meaning, and how to communicate in ‘human’
How to think, speak and present data & information in stories, not catalogues
How to be \u201csignal-minded\u201d.
How to develop insightful content and avoid TLDNR
How to write succinct stories that flow
Ways to make the process of putting together a story more efficient and effective
Learn the difference between the presentation deck and the leave behind
Techniques such as Headlining, Simplicity – and The Golden Thread<\/p>\n\n\n\n

Using content from his award-winning books, Tas will explore and explain why we need to engage the emotional power of storytelling in our presentations and communications.<\/p>\n<\/div><\/div>\n\n\n\n

Investment:<\/strong><\/p>\n\n\n\n

Join our master class with Tas on 26th<\/sup> November and discover why “insightment” is an essential way of thinking, how to move from Messaging to Massaging – and from Knowledge Management to Meaning Management. <\/p>\n\n\n\n

This half day Master Class is guaranteed to enhance your communication skills.<\/p>\n\n\n\n

The Masterclass Package<\/strong> includes:<\/p>\n\n\n\n